Today 92% of our government services, tribal member entitlements, family and senior housing, education, health, and dental services, law enforcement, fire protection, infrastructure improvements, and economic growth are funded from within. Government in exchange for Tribal land, did pledge by treaty funding for education and other social services - that support has been nominal. These rights are critical, as while the U.S.

Our status as a sovereign entity maintains our right to self-govern as a “nation within a nation” and includes the inherent right as a government to raise revenue for our community. The Federal Government recognizes the Tulalip Tribes as a sovereign Indian Tribe operating under a Tribal Constitution approved by the Secretary of Interior. And business at the new Quil Ceda Creek Casino is booming, which means our client is laughing all the way to the bank.When Tulalip organized in 1934 under the Indian Reorganization Act (IRA), we agreed to adopt the name “Tulalip Tribes” from the Salish word describing the prominent bay on the Reservation. THE RESULTS: We laugh every time we re-watch the 8 TV spots, 8 social videos and 3 radio spots we made. We even discovered that the camera lens itself could be adapted so we could see exactly what was being filmed 2,586 miles away. Curveballs were thrown.) Fortunately, we worked with a team that was quick on its feet and met every challenge with a “Yes, and…” attitude. (Okay, that last one’s made up, but you get the gist. Then, just days before the shoot, Toronto itself went into lockdown, so we scrambled to permit a new location. The shoot had to happen in Toronto, where Colin lives, and travel restrictions were still in effect, so location and tech scouts, wardrobe fittings and all the rest of pre-pro had to be handled remotely. But getting these spots produced turned out to be, well, a production. THE WORK: We figured announcing the move with a few laughs would get people’s attention so we turned to improv wizard Colin Mochrie, who brought our scripts to life and improvised a few of his own (big shock there). And when everyone was urged to stay home. Easy sell, right? Except they were opening at a time when several competing casinos were either opening or expanding.

It was everything their customers already loved, just more of it. Bigger, better, more slots, games, dining options and venues. THE CHALLENGE: Quil Ceda Creek Casino planned to open a new Quil Ceda Creek Casino right next to the old one.

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